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Friday, July 18, 2008
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Thursday, July 3, 2008
Mobile barcodes - QR Codes
QR or 'quick read' codes may be what the advertising print world has been looking for.
Imagine a print advertisement which can talk to your mobile phone - finally a link between the real and virtual worlds.
Just as a traditional barcode can identify a product when swiped in a scanner, 'mobile barcodes' allow a phone to interact with a billboard or newspaper advertisement via its camera.
If your phone doesn't already have a reader (check in applications) you can download one to most handsets. We've road tested a few readers and recommend the Kaywa Reader
Imagine a print advertisement which can talk to your mobile phone - finally a link between the real and virtual worlds.
Just as a traditional barcode can identify a product when swiped in a scanner, 'mobile barcodes' allow a phone to interact with a billboard or newspaper advertisement via its camera.
If your phone doesn't already have a reader (check in applications) you can download one to most handsets. We've road tested a few readers and recommend the Kaywa Reader
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