Thursday, November 10, 2011

HTML5 Upgrade to Stillorgan Shopping Centres website - stillorganshoppingcenter.ie

Visit the site today stillorgan-sc.ie and make a plan to visit the centre!

We've just completed an update to Stillorgan Shopping Centres website. This included a complete upgrade of the site code to HTML5.

The site was originally developed by Graphics IT using standards driven XHTML and CSS. This development approach ensured that content and structure were completely separated.

In the past when clients requested wholesale changes to the layout of a site it would mean long hours re-coding and re-developing. With a site developed in the right way this is not the case any more.

We were able to strip out the raw content elements, update the HTML5 container then rewrite the stylesheet and a new site emerged.

The shop search function, which uses ajax, got a new more user centred look. Based on traffic patterns, the navigation options were slimmed down and strong new quick link graphics we're added to the site.

Behind the scenes the centre management have been doing their bit with weekly tweets from @stillorgansc about deals and news worthy events in the Centre. All of this work has paid off with with a 300% + increase in monthly traffic.

The outcome to the latest chapter of this web project is a perfect example of how hand in hand incremental investment and developing to standards can reap rewards.

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